Official Chargers Blog

VIZIO TV's announced the signing of 2006 NFL MVP, LaDainian Tomlinson. The endorsement is part of their overall sports marketing strategy designed to increase brand awareness among 25-54 year-old male sports enthusiasts. Chosen for his character on and off the field and his overall passion to be the best, LT is viewed as someone that embodies VIZIO's core beliefs. Both LaDainian and VIZIO, Inc. understand the dedication and commitment needed to become #1. Against all odds, both have emerged to become leading players in their respective fields.

VIZIO recently wrapped production on the first of a series of television commercials starring LaDainian. The comedic 30-second spot shows LT at home watching a TCU football game on his brand new VIZIO.

Another, which is currently in production, will chronicle LT's journey to stardom beginning in his childhood town of Marlin, TX to his arrival in the NFL. VIZIO is also producing a documentary of LT's life that will give fans an in-depth look at what makes him who he is today. The LT documentary will play out online during the 2007 NFL football season.

VIZIO continues to be the fastest growing brand of flat panel HDTV's in North America and is now ranked #3 in shipment units and #4 in shipment revenue by DisplaySearch. VIZIO's 32" and 37" LCD HDTV's led all models in Quixel Research's "Best Sellers" for Q'1 2007.