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What Would the Super Bowl’s Return Mean to America’s Finest City?

Posted by Jordan Beane on February 6, 2013 – 5:35 PM

For those watching the Super Bowl at homes across the country, the party starts with kickoff and ends with the final whistle (or the last good commercial if the game’s a blowout). For those who live in the host city, and for the city itself, the party starts much earlier – and the economic repercussions last much longer.


The numbers from NOLA have begun to trickle in and the impact of having a Super Bowl cannot be overstated. From the sheer number of tourists coming into town (The Greater New Orleans Hotel & Lodging Association estimated that between 125,000 to 150,000 people would be in New Orleans, with only 75,000 going to the game) to the skyrocketing prices of area hotel rooms (rooms that would normally go for between $300 and $500 during Mardi Gras were going for as much as $800), money was pouring into the Crescent City. All told The New Orleans Tourism Marketing Corporation forecasted that the Super Bowl would have an economic impact of $432 million in New Orleans.


If that’s what happened in a city like New Orleans, what would the return of the Super Bowl mean for America’s Finest City?

It’s been ten years since the Oakland Raiders and Tampa Bay Buccaneers squared off at Qualcomm Stadium in Super Bowl 37. While the popularity of the Super Bowl grows every year, even ten years ago the economic impact of hosting the big game was impressive. According to a study done by Marketing Information Masters Inc., through indirect and direct spending Super Bowl 37 brought in just under $367 million to the city and created almost five thousand jobs. With Super Bowl Weekend becoming a must-attend event, it would only make sense that the economic impact here in San Diego would grow as well.


This is a city build to host a Super Bowl. We have the hotel space (56,000 rooms, compared to nearly 37,000 rooms in New Orleans), the space for Super Bowl related activities (the San Diego Convention Center is the 24th largest in North America) and transportation (21 different passenger airlines fly into San Diego International Airport). Not to mention the compact downtown to easily get around from party to party. In 2011 31 million people visited San Diego for a day trip or more. San Diego is clearly a town people want to come see and, I would guess, come to see a Super Bowl.

If nothing else it should just take two numbers to make the case for San Diego. 29 and 73. The first is the high temperature in Secaucus, New Jersey, on February 2nd, a year before it hosts Super Bowl 48. 73 was the high temperature in San Diego on that day.

Oh and 19 was the low.

Posted in Uncategorized | 37 Comments »

37 Responses to “What Would the Super Bowl’s Return Mean to America’s Finest City?”

  1. By Adam Avina on Feb 6, 2013 | Reply

    I agree that San Diego would be a great host city to the Super Bowl BUT, the Q isn’t a great stadium to host it. In all cases these days, the stadium is a huge selling point in deciding the Super Bowl. Build it and they will come OR lose our Bolts to LA!

  2. By Jesse V. on Feb 6, 2013 | Reply

    The stadium is fine. The problem is the politics. There is no better city weather wise & otherwise than SAN DIEGO to host a another SUPER BOWL. The fans spend up to 2 weeks in the beautiful sun fun city. Do you think the fans are going to say I don’t want to go to the game, the stadium is old. Two fun weeks around town & 2 to 3 actual hrs spent inside the stadium. The city wins every time.

  3. By Joeseph Bates on Feb 6, 2013 | Reply

    @Adam Avina I think that was the underlying point of the article.

  4. By Jacob on Feb 6, 2013 | Reply

    QUALCOLM IS THE MOST GARBAGE STADIUM IN THE LEAGUE (right after Raiders of course…)




  5. By shane keough on Feb 6, 2013 | Reply

    the stadium is not fine. the nfl already said that thw q will never host another super bowl. too many seats are too low and are obstructed by the players and the stadium has leaks in so many areas, the stagnant water stinks. it is simply not a super bowl caliber stadium. its not even nfl caliber. if san diego would build a new stadium, not only would they have a super bowl every five years, they could market themselves for a bcs bowl and title game. if the niners can get a stadium built in santa clara, the chargers should be able to get one in san diego.

  6. By Jacob on Feb 6, 2013 | Reply


  7. By David Feiler on Feb 6, 2013 | Reply

    The NFL has stated that San Diego will not get another Super Bowl until they build a new stadium. Why don’t they help out with the cost of building one? They have done it in other cities. It isn’t just politics, it is money. The city is nearly broke, we can’t afford a new stadium. If the city would give the land away, and the NFL and the Chargers pay for the stadium, maybe something can be worked out then…otherwise, this is a pipe dream. Just more propaganda to try to force the city, and the taxpayers to pay for a new stadium. The Chargers will move to LA, once they figure out where their new stadium will be.

  8. By Michael Collins on Feb 6, 2013 | Reply

    BUILD US A NEW STADIUM and this wouldn’t even be a question at the top of the story, it would be “Super Bowl approval for San Diego in XXXX”.

    Now that Norv and AJ are gone, no better time while the fans are somewhat happy to get a new Stadium deal. If we hadn’t sat on our hands last time around, the convention center wouldn’t have signed a different expansion deal taking all our tax dollars.

  9. By alex on Feb 6, 2013 | Reply

    Economic impact of not having the Chargers in SD is almost a reality when the Chargers leave to L.A. to play at Farmers Field. If the City of SD does not build a New Stadium for the Chargers we can all forget about any Big Games being played in SD. Any sportsfan who has watched a game away from the Q knows that the Q is a cesspool.

  10. By Jesse V. on Feb 6, 2013 | Reply

    You don’t get a raise at work if you don’t do your job. CHARGERS need to win a championship to get a championship style stadium. DO YOUR JOB!!

  11. By chris on Feb 6, 2013 | Reply

    I remember in 1964 when my father was on the bond initiative which brought the stadium to san diego. Those men had a dream of a BIGGER city. And because of this he and men like Al Hartunian have busts of bronze displayed in, what i will call San Diego Stadium, there have been a few different names. These men and women, like Helen Cobb, brought the teams to San Diego ..got a stadium built and made the city major league. We need to continue to think like that. When we get idiots like Bob Filner as mayor, who really knows nothing about San Diego, and seems to be a person of interest for sports gridlock…we need to act. Remember San Diego you are major league. Don’t be like Sam Goldberg and Bob Brietbarb and move the Rockets out at midnight after just a few seasons in town….remember we need to be a player in the big picture…lots of social services are funded by tourism…a bounty of them…be big league San Diego…even though i live in norcal now..i still remember the days of glory…think forward San Diego and Stay major league.

  12. By Michael on Feb 6, 2013 | Reply

    Lot of valid points here but my thoughts are that the Chargers are leaving to Los Angeles for the 2014 season. That is why the current Stadium lease is year to year and not an extended contract.

  13. By Robert on Feb 6, 2013 | Reply

    The chargers aren’t an employee. They’re a business. Their job first and foremost is to make money, then win Super Bowls. The team needs to build a new stadium and the money will come rolling in. We’d host one every 5 or 6 years I bet

  14. By Ray on Feb 6, 2013 | Reply

    The NFL made it clear the last time San Diego hosted the Super Bowl the big game would not be back until the city had a stadium worthy of hosting such a high profile event. Not my words, but the NFL’s.For the fans who believe the stadium is sufficient to host a Super Bowl let me run down the list of complaints the NFL spelled out; (1) inadequate number and size of press boxes, (2) too many seats they can’t sell. Meaning the lower level behind both benches. (3) inadequate number of restrooms. (4) team locker rooms too small. This just off the top of my head from our last Super Bowl over 10 years ago. The reality is, despite the great weather, the beach, beautiful hotels, golf, casinos, and restaurants the NFL will not come without a state of the art facility. Besides, in the month of February the City of Phoenix is an equally attractive tourist destination with all the same attractions, except the beach, and a newer stadium.

  15. By Debie on Feb 6, 2013 | Reply

    I did security for the superbowl here in San Diego. I spent a weeks there before the game and during. I NEVER heard one complaint from anyone. The trolly was extented to go into the stadium for that game. Everything went smoothly. It holds plenty of people. The fans pay enough for attending and buying all their over priced gear. The owner of the Chargers is a billionaire. I’m sure he knows plenty of people that would love to invest. Superbowls bring jobs in preparation and for the event. But why should the struggle masses pay for a new stadium. From the day they were the San Diego Chargers I’ve been a fan and collected of everything charger. I’ve already paid for a whole row of seats in the new stadium. I don’t believe the Chargers will ever go back to LA…. too many raider fans that hate them!!!

  16. By Dexter Odani on Feb 6, 2013 | Reply

    Qualcomm Stadium is not up to par for hosting any truly major sporting event. At the very least, it’s an obsolete facility on the verge of falling apart.

    A new stadium is a necessary evil if this city is going to ever be considered a world-class major professional sports town.

    I have grown sick-n-tired of hearing about how any new stadium is being built exclusively for the Chargers! That is NOT going to be the case!

    Any new (football) stadium that will be constructed here in San Diego will be housing/hosting not only the Chargers, but also the SDSU Aztecs, both the Holiday & Poinsettia Bowls, and potentially a BSC Championship game,any major soccer tournaments like the World Cup Qualifiers & Mexican League games, Supercross & Monster Truck events, and any major concert tours!

    Oh, and lest we forget, we would be back in the rotation to host many, many SUPER BOWL games!

    So, we need to get our heads from out of the sand and get busy in finding ways to finance a new stadium that will show the world what we already know — that San Diego isn’t just “America’s Finest City,” but it’s also a WORLD CLASS SPORTS CITY!

  17. By Michael on Feb 6, 2013 | Reply

    Chargers need a new stadium and L.A. needs a team for the their new stadium. On the schedule:
    2013 – New Jersey
    2014 – Glendale AZ
    2015 – L.A. ??

  18. By David on Feb 6, 2013 | Reply

    I’m an avid Charger fan stuck in the middle of Pats, Giants, and Jets territory. Win or lose, these teams have always drawn enough fans to justify their existence. All I see when I log in on Chargers websites is that they have to beg fans to buy tickets so the games won’t be blacked out. Why in the world would I as an owner, want to invest millions, if not billions, to build a stadium that you have to beg folks to come to? If you as fans don’t want to invest your own money to at least attend the games, why should the owners invest a whole lot more of their hard earned money to build a stadium that no one supports? All franchises are a community effort. Support your team, win or lose, and owners will consider future expenditures as a good investment!

  19. By Daryl Sandlin on Feb 6, 2013 | Reply

    Build the Stadium already!! It’s not rocket science. Tear down Quallcom & the Sports Arena,sell/ lease off the land & build a multi-use facility (tax payer dollars not needed) & what do you get? Keeping our Chargers in San Diego where they belong, bringing back major events to our city & bringing in more revenue. Get it done already.

  20. By Linda on Feb 6, 2013 | Reply

    If the 49ers can get corporate loans to build their new stadium, why can’t the Chargers? Businesses are the primary economic beneficiaries of having the Chargers in San Diego and of hosting a Super Bowl, and they should be the primary source of funding for a new stadium.

  21. By John on Feb 7, 2013 | Reply

    Another SuperBowl in San Diego would mean $350 million into the economy, just like in New Orleans. That’s a lot of pot hole fixing with hotel tax going into the general fund. The naysayers said PetCo would not return the city’s investment. 15 lawsuits later, with property taxes nearby going up 10 times, the investment was paid back in a couple of years. Use the Wonderbread site, keep it downtown where the big hotels and gaslamp quarter are. Make it multi-functional, use it in conjunction with the convertion center. And get ready for the parties.

  22. By Phil on Feb 7, 2013 | Reply

    If the NFL could make money off hotel rooms, we would have more Super Bowls in San Diego. I’m sorry we don’t have a 70,000 seat stadium but we have everything else and more then any other city in the country. Greed rears it’s ugly head as usual……

  23. By ANGRY STEVE on Feb 7, 2013 | Reply

    screw corporate welfare. Pay for your own damned stadium.

  24. By Michael on Feb 7, 2013 | Reply

    I don’t agree with any of this. San Diego is not ready for another SuperBowl. We are a city that uses Money, allocated for Low Income/ free student lunches to pay for upper management pay increases. We are a city that lowers the pay of its Police Officers, lowers their benefits, and retirement. We are a city that historically will not give to the masses, but take from them to pay those making the rules. Even the Chargers Organization, historically, will not pay for quality. Harrison, Seau, and others. When we burn the ships and storm the beach… then we will be deserving for a Super Bowl.

  25. By Mike on Feb 7, 2013 | Reply

    I think the NFL should help San Diego build a new stadium and have the Super Bowl here EVERY year. Why not? The Pro Bowl is in Hawaii every year. Why not have a real outdoor game with great weather for the Super Bowl? Forget domes, forget turf. Real Grass. Real Sunshine. Real Football. In America’s Finest City.

    This is such a no brainier for this city. I am a SD local. 619, born and raised and I would not mind for a second to have taxes raised to pay for a new city.

    Arizonians flock here during the summer, East Coasters come during the winter. Celebrities come here for the weekend. Comic-Con kills it here every year. Why not have the Super Bowl?! EVERY YEAR!

  26. By Froggy on Feb 7, 2013 | Reply

    The Chargers are NOT moving to LA. The Spanos family would have to sell the team to AEG or some other group that would build the LA stadium in order for that deal to go forward. Nobody is going to build a stadium there without ownership of the team. Dean Spanos just appointed his son heir to the football end of the business and his other son is already the team’s financial director. He would not have done that if his intention was to sell the team and thus have to fire essentially his sons.

    It would be ideal if a way forward to building a new stadium could be determined, but either way they are going to stay here.

  27. By angrier al on Feb 8, 2013 | Reply

    listen closely, boys and girls: spanos is selling the team soon so building a stadium or fixing the murph is a waste of money– you’ll see the Las Vegas Chargers play befor any of that happens– moving back to LA soon and there’s not a damn thing anyone can do about it– sorry to have burst your bubble

  28. By Jacob on Feb 8, 2013 | Reply

    This year the Qualcomm Stadium celebrates it’s 46th birthday. As far as I know it’s the oldest stadium that is Super Bowl eligible (Can’t host the Super Bowl in Green Bay). I now live in St. Louis and the City is talking about getting the Rams a tier one stadium though the Edward Jones Dome is only 18 years this year!

    Come on San Diego what seems to be the problem?! SD is bigger in size and population than STL and yet they have a higher chance than SD in getting what they want. What is wrong with this picture?!

    It doesn’t matter where in SD a new stadium is built as long as it is in SD County we will still have the SD Chargers.

    Maybe the Chargers could do a fund-drive to see if people in the County would chip in and the Chargers could also chip in or something.


    Go Boltz 2013

  29. By Henry L. on Feb 8, 2013 | Reply

    if san diego can actually win a superbowl in the few years than hopefully we should have the money to make the new stadium. but thats if we win, hopefully our new coach can turn things around and make us into a superbowl team again

  30. By Paul on Feb 8, 2013 | Reply

    Does anyone think New Orleans’ stadium is much better than Qualcomm?

  31. By Brad Z on Feb 9, 2013 | Reply

    I’ve been a Charger fan since the mid 60s and it’s clear to me that after years of nothing even close to getting done for a new stadium that the ownership has no reason to commit long term to a city that can’t understand the benefits of keeping a billion dollar business in the city. The elected officials as well as the residents all seem to have the same ideas that “we don’t want to help pay for a new stadium, but we would love the benefits that it would bring” What a waist of time talking about a Super Bowl in San Diego when no one involved can figure out a way to get to that point. If the league saw any serious interest at all in the voters/politicians to build a new stadium they would commit financial support like they did in San Francisco and other cities that were serious and got it done. I hate the thought of the L.A. Chargers, but i’ll bet it closer than anyone thinks it is. How long do people think the ownership will wait for the the do nothing city of San Diego to do something? It’s a business to the Spanos family and a game to everyone else, not a good combination.

  32. By Orlando on Feb 10, 2013 | Reply

    How hard is it to come to an agreement on who will fund the new stadium? The city knows it needs a new stadium if it can ever hope to host a Super Bowl. The team has invested millions into different options from Chula Vista, Oceanside, National City, to downtown. If the Spanos wanted to leave they could have a long time ago. How bout everyone stop letting ego’s get in the way and find a way for the league, team, city, to fund it. If you are a die hard fan this is a no brainer. I would pay a little bit more in taxes for my team to stay here AND get a Super Bowl quality stadium.

    How bout we ask the Kumeyaay nation put in on it too.? They are native San Diegans. We have a bunch or business here in San Diego that could help out also. The only way this is going to get done is as a team. Our city deserves a new stadium. Build one.

  33. By Pat on Feb 13, 2013 | Reply

    They used the same old story to get the Petco park stadium built. Where is all the money that it is making the city going? Why isnt all our budget problems gone when that stadium was built?? Any money that a new tax payer paid for stadium makes will go right into the pockets of the owners, city and union officials. The average tax payer will see no benefits whats so ever. Only the business owners will see a very nice profit during a super bowl week. My meager bank account will not see any increases from a new stadium.
    If I dont like where I live I move to another house, I dont expect other people to build me a better house.
    If the Chargers dont like their stadium either build one yourself or move.
    And dont forget to send a post card.

  34. By Todd on Feb 13, 2013 | Reply

    If S.D. were to have a new stadium, of course we would host just as many superbowls as N.O.! Ever tried to take a piss during a sold out game? Your gonna miss at least a quarter of it if you do! Buy a beer? You have missed half the game. The place is antiquated…everyone in the org. and city officials are very aware of that. It is all political, and now a days, no one in any political position has ANY power. Too many whiny bitches on the other side to make anything happen. Good luck in LA Chargers. The sixth biggest city in the U.S. will have one major sport team (well kinda). Embarrassing!

  35. By Zac on Feb 13, 2013 | Reply

    If the Super Bowl will bring in $400 million to the city and I agree, we would likely host every 5-7 years if we had a nice stadium, why can’t we invest in our future and get this done?! This is ridiculous!

  36. By Norv_Turner on Feb 13, 2013 | Reply

    In San Diego, what are they thinking. Will need a new stadium before this subject ever comes up again.

  37. By mark on Feb 14, 2013 | Reply

    I’m a 33 year season ticket holder, just had this season tickets price increased and for what. To watch another losing team and season. I’m so sick and tired about all the stadium talk. when first mentioned about tearing down the old qualcomm and building a new one on the existing site, it should have been done. It’s been 10 years since and still no progress. San Diego, get your heads out of your a__ and find the money to build a new stadium or risk losing tons of jobs, tourists for the big event, and dollars for our economy. This city will be the biggest laughing stock around if we lose our football team and have what left, the Padres!! Come on now!!

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