For those watching the Super Bowl at homes across the country, the party starts with kickoff and ends with the final whistle (or the last good commercial if the game’s a blowout). For those who live in the host city, and for the city itself, the party starts much earlier – and the economic repercussions last much longer.
The numbers from NOLA have begun to trickle in and the impact of having a Super Bowl cannot be overstated. From the sheer number of tourists coming into town (The Greater New Orleans Hotel & Lodging Association estimated that between 125,000 to 150,000 people would be in New Orleans, with only 75,000 going to the game) to the skyrocketing prices of area hotel rooms (rooms that would normally go for between $300 and $500 during Mardi Gras were going for as much as $800), money was pouring into the Crescent City. All told The New Orleans Tourism Marketing Corporation forecasted that the Super Bowl would have an economic impact of $432 million in New Orleans.
If that’s what happened in a city like New Orleans, what would the return of the Super Bowl mean for America’s Finest City?
It’s been ten years since the Oakland Raiders and Tampa Bay Buccaneers squared off at Qualcomm Stadium in Super Bowl 37. While the popularity of the Super Bowl grows every year, even ten years ago the economic impact of hosting the big game was impressive. According to a study done by Marketing Information Masters Inc., through indirect and direct spending Super Bowl 37 brought in just under $367 million to the city and created almost five thousand jobs. With Super Bowl Weekend becoming a must-attend event, it would only make sense that the economic impact here in San Diego would grow as well.
This is a city build to host a Super Bowl. We have the hotel space (56,000 rooms, compared to nearly 37,000 rooms in New Orleans), the space for Super Bowl related activities (the San Diego Convention Center is the 24th largest in North America) and transportation (21 different passenger airlines fly into San Diego International Airport). Not to mention the compact downtown to easily get around from party to party. In 2011 31 million people visited San Diego for a day trip or more. San Diego is clearly a town people want to come see and, I would guess, come to see a Super Bowl.
If nothing else it should just take two numbers to make the case for San Diego. 29 and 73. The first is the high temperature in Secaucus, New Jersey, on February 2nd, a year before it hosts Super Bowl 48. 73 was the high temperature in San Diego on that day.
Oh and 19 was the low.
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